Product launch framework

A repeatable system that streamlined delivery, improved quality, and kept teams aligned across high-stakes launches.

Project overview

Role

Operations, Delivery, Launch Planning, Quality

Skillset

Project Coordination, Agile Delivery, Workflow Design

Tools

Jira, Confluence, Figma, AEM

Team

Designers, Engineers, Content, QA, Analytics

Operations

Unifying complex launches

Illumina product launches involved multiple teams working in silos, each with their own tools and processes. Requirements were scattered across Jira tickets, Figma files, spreadsheets, and email threads, leading to missed deadlines, quality issues, and duplicated effort. To keep launches on track, we needed a single source of truth that aligned every discipline from kickoff through deployment.

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My contribution

I created a standardized Confluence template mapped to Jira that centralized project goals, assets, timelines, and team documentation. This framework gave every function—design, dev, UX, content, analytics, and QA—a shared reference point for their work, ensuring alignment, quality, and predictable delivery across repeated product launches.

The challenge

Fragmented tools and poor communication created risk and delayed launches.

Lack of alignment and no single source of truth

Launch teams were distributed across design, dev, UX, content, analytics, and QA. Each worked in separate tools with no central plan. The result was unclear ownership, last-minute surprises, and inconsistent delivery.

  • 01

    No shared launch plan

    Teams lacked a central framework, leading to inconsistent planning and unclear ownership.

  • 02

    Silos and misalignment

    Design, dev, and content worked in different tools without visibility into each other's progress.

  • 03

    Quality issues

    Defects surfaced late in testing, increasing cost and delaying deployment.

  • 04

    Scattered assets

    Project files and deliverables were spread across platforms, making it hard to track status and find the latest versions.

The approach

A structured framework integrated planning, execution, and quality.

Designing a repeatable launch process

To reduce risk and improve predictability, I created a standardized launch template in Confluence that documented goals, timelines, ownership, and assets. Linking this to Jira enabled Agile delivery while maintaining a single high-level view.

  • Centralized framework

    A Confluence template captured scope, milestones, owners, and decision logs.

  • Integrated workflows

    Jira stories and epics were mapped back to the hub, aligning tasks with the overall plan.

  • Cross-team visibility

    Discipline-specific pages listed roles, requirements, and assets, so everyone knew where to look.

  • Repeatable structure

    A reusable model ensured every launch began with the same foundation, reducing setup time.

The solution

A launch framework that unified scattered efforts into a single system.

One hub connected to every discipline

The framework became the place to find goals, assets, owners, timelines, and status. It combined high-level visibility for leadership with linked details for each team, bridging planning and execution.

  • Hub

    Project goals, scope, milestones, and ownership were documented in Confluence as the single source of truth.

  • Integration

    Jira tasks were mapped back to Confluence, connecting day-to-day execution with the overall plan.

  • Template

    A reusable model standardized setup and ensured every launch began with the same structure.

The results

Clearer ownership, better quality, and on-time delivery across major launches.

Impact across instruments and web initiatives

With a single framework, teams reduced rework, surfaced issues earlier, and delivered launches more predictably. The model scaled from instruments to redesigns and campaigns, becoming the standard way of working.

  • Clear ownership Documented roles and responsibilities clarified accountability, reducing confusion and missed steps.
  • Improved quality Earlier testing cycles and readiness gates surfaced issues sooner, minimizing last-minute defects and strengthening overall launch stability.
  • On-time launches Consistently tracked milestones and dependencies kept projects on schedule, giving stakeholders greater confidence in delivery timelines.
  • Less rework Centralized requirements and assets prevented duplicate effort, saving time and enabling teams to focus on higher-value contributions.
  • Scalable framework Adopted across instruments, redesigns, and campaigns, the model became a repeatable standard for launching critical initiatives at scale.

Reflection

More than documentation, it reshaped how launches were delivered.

A higher standard for planning and execution

The product launch framework transformed fragmented efforts into a unified process. It gave every team clarity, accountability, and earlier quality checks. Beyond instruments, it supported redesigns and campaigns, raising the bar for how Illumina delivered high-impact initiatives.

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